Why is Website Traffic Important to My Business?

You might’ve heard that having high traffic on a website is a good thing. However, that’s not always the case. For example, fake traffic is not generated by real people but rather by bots, software, and click farms. Therefore, it doesn’t do any good for your business. 

So what exactly is traffic, and why is it crucial for the success of your business? In the following sections, we’ll cover what web traffic is, different types, and their impact on your business. 

Benefits of Traffic for Your Website

To avoid all the fancy terms used in the IT industry and explain in simple words, web traffic is the volume of visitors you have on your website for a specified period. This volume is defined by the amount of data sent and received to a website by visitors. 

In general, traffic is vital for the business because it can generate leads or provide sales via conversion. At the end of the day, that’s what we all aim for – earn trust to make people buy our products. Naturally, leads can boost your revenue provided that your newsletter strategy works. Putting a website together is your starting line, from which you race to the top, overcoming the competition by trying to convert your visitors into buyers.

You can buy website traffic and employ marketing strategies that will increase conversion rates and ultimately boost revenue. However, as we mentioned before, not all traffic is the same. 

Here are four types of web traffic:

  • Direct traffic
  • Referral traffic
  • Organic traffic
  • Social traffic

Web traffic, leads, and conversion rates are intertwined and directly impact the success of your business. So, let’s explain how each type of web traffic works and how it can help your business thrive.

Direct Traffic

Direct traffic consists of visitors who type your website’s URL and visit your domain. People may have heard about your fine products and services and want to reassure themselves of the quality of your products/services. This type of traffic doesn’t promise anything. It shows a fresh pool of potential customers, so it’s up to you to prove that you have what they need. 

Referral Traffic

As the name suggests, this type of traffic consists of people who get referred to your website. With a simple click of a button, the visitor follows a referral link and gets to a landing page of your website. Referral traffic is pretty much always good for the business as it brings people that are already somewhat interested in your services.

Organic Traffic 

Organic traffic is the number of visitors you get from SERP (search engine result pages). This means they got to your site without clicking on a paid advertisement. Organic traffic shows that you understand SEO optimization and did everything to optimize your website and get traffic without investing and paying for ads.

Social Traffic

Whenever you get traffic that comes from social network pages, that’s what’s called social traffic. People can find your site through interaction with your social media accounts, mentions, or direct ads using social networks. This kind of traffic can boost your conversion rates and sales in general, provided that you have a great follow-up strategy. 

To Conclude

Knowing what traffic is and why it’s essential for your business can make a big difference. It can separate a successful entrepreneur from an online project that might or might not become successful.

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Last modified: April 22, 2021

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