What can you do to make your organization’s website more welcoming to customers?

You now have a nice company website — it’s easy to navigate, it looks great on any device, and you’ve optimized the content to rank high in the search engines. But there is still one more important thing you need to do for your site for visitors to stay on it and keep coming back: 

The web has become an increasingly competitive place, with millions of sites vying for people’s attention. To stand out from the crowd, you’re going to need a professional feature film intro video.

Observe visual consistency

It’s important to keep your website’s look consistent so that visitors who have been there before will recognize it. If they can’t immediately recognize who you are, what’s the point of a personal visit? A good example of a company website is assignmentgeek.com. 

Once your viewers are accustomed to your brand identity, they can visit other sections of your website without their eyes being drawn to the main navigation. But if you change the colors on those pages and link them together with different navigation bars, visitors will be confused and potentially lost. How can they know that these pages belong to the same place if they don’t look the same?

Usability expert Jacob Nielsen notes that when it comes to website navigation, simplicity is key as well. “The simpler your site is, the easier it will be for your visitors to find their way around, and the more likely it will be that they’ll return.” The best websites have a simple design — one that’s easy to use and navigate — so your brand identity should be consistent across all of your pages.

Neutral colors

Although you might want to make a big splash with cool graphics or eye-catching colors, they won’t be easy to remember in the long run. You need to use neutral colors and don’t detract from the message or information being presented.

If you want people to be able to find your company easily, then your website is all about attracting attention — and what better way is there than using bright, stimulating colors? Just remember that you shouldn’t pile on too many of them at once.

Avoid excessive clutter and make effective use of the space

Website visitors hate to feel that they’re being pushed towards a purchase or that they won’t be able to find what they’re looking for without a lot of effort. If you keep your site organized and easy for people to navigate, then they’ll take the time to learn more about your organization — and if you have great products or services, then it won’t be hard to get them to come back again.

Give precedence to speed over complexity

If your website is overloaded with information and you end up making it difficult for people to find specific things, then they’re going to get frustrated. If they don’t have an idea of what you do, then what’s the point of coming back?

Make everything as simple as possible, with just enough information included to make it easy for visitors to learn about your organization. Again, a website designed this way will be more memorable — people will remember what you have to offer and where they can go to find out more.

Include an online chat

The live chat feature allows your customers to communicate directly with your staff. They can ask questions and get answers, which is useful when making a purchase or in the planning stages. The live chat makes it easier to make a sale because people have direct access to information.

Putting these elements together can help you improve your marketing efforts and strengthen your position on the web. With an attractive, well-designed website that’s easy to navigate, it’s possible to encourage repeat visitors: Your visibility will increase, and your bottom line will benefit.

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