The digital world is expanding in front of us and almost all organizations – big or small – have some sort of digital presence to complement their brick and mortar stores. Even if businesses aren’t on social media, they have a website for lead generation and information purposes. The website acts as their digital storefront and is used to attract and rope in clients for the business.
When it comes to the design for your web page, you have to ensure a number of things, including responsiveness. A responsive web design is aimed at providing the best experience to users coming from all devices. Gone are the days when customers would access your website only through their desktop. With laptops, smart phones and tablets, customers can access the internet through a number of devices.
The general idea of a responsive web design originates from the availability of different devices to access the internet. For instance, you could consider your own usage pattern. During one day, most consumers tend to access the internet through their desktop, laptop, smart phone and even a tablet if they have one.
All of these devices come with varying screen sizes, different resolutions, configurations and much more. Website designers have to come up with a solution, which is hence responsive to all users and doesn’t lose its shape when accessed through a different device.
Customers and users today prioritize responsive web design. When was the last time you visited a website that wasn’t configured for your mobile phone? The fonts are out of order, the images are way too large for your mobile screen and readability is zero. Not many users would think of visiting such a horror website again. Definitely not us!
In this article, we look at the importance of a responsive website design and study ways you can follow to develop one of your own. Follow these tips for the best results.
Build a Fluid Grid
Websites were previously laid out on the basis of pixels. However, designers have recently shifted their focus away from pixels and are now focusing on fluid grids. A grid works well to size all elements of your website in a proportional manner rather than setting them all up similarly.
The varying proportions allow the elements of your website to adjust well to the different screens users use to access your website.
The website will appear the same and the images and elements will be of the same proportions, regardless of the size of the screen and pixels on it. The heights, columns and widths on a responsive web design are scaled according to the size of the screen.
Allow Access to Touchscreens
The advancements in technology around us mean that even laptops come with touch screens on them. Users are pampered by the accessibility of touch screens and like using them over other alternatives. Conventional displays have their own pros and cons, but have been dropped for a more convenient touch screen displays. These tech advancements now make it absolutely necessary for websites to be developed with the touch screen users and their preferences in mind.
For instance, a responsive web design will have enough spacing in the drop-down menu to accommodate touch screen users. Touch screen users click the screen using their fingertips and don’t appreciate cramped menus, where it can be difficult to click a single option.
Utilize Space and Have Different Designs
Responsive web design should not be taken as an excuse to replicate the same design for each device. You might save some money by having the same website design on all devices, but believe us when we say that aesthetics manner and your website plays an integral role as your digital storefront.
To make sure that every user has the perfect experience, regardless of the device they are using, you should differentiate between extra spaces for different devices. The mobile version of your website shouldn’t have the same amount of white space and elements as the desktop version of your website. Some extra white space is necessary for mobile phones.
Consider Image Size
Image sourcing is highly important for building the perfect web design. You should ensure that your images are set according to the specifications of your website and the hosting package you have. Do not overburden your website with heavy images and videos when you know that your website won’t load properly under it.
Websites that take longer to load are an absolute deal killer for customers and will scare away more customers than they build.
Go for a Predesigned Theme
Most entrepreneurs and small business owners are not professional designers by nature, which is why they aren’t well versed with the right theme or layout to follow within their website. If you aren’t a professional web designer, it is recommended that you go for a predesigned theme, rather than try a new one and mess up your website’s responsiveness.
A predesigned theme adds a lot of convenience to the process and tones down on the complexity. You just have to add colors and can ensure that they match with your branding. WordPress has a number of predesigned themes available on their platform. Some of these themes are free, while other more premium ones come at a cost. However, they don’t cost as much as the utility they provide to non-designer entrepreneurs.
A responsive website can only help improve your lead generation measures but can also improve the general feedback and perception you build in your customers. A responsive website remains accessible even in the face of new technological advances. If you find the process overwhelming, you can visit White Peak for assistance.
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