The best types of stickers to use for your marketing

Are you hunting for new strategies to help grow your brand? Maybe you’re finding your usual channels are getting too expensive to maintain, so you need some alternatives. 

If so, you’re in the right place.

We want to show you how you can use stickers in your marketing and which types, such as holographic stickers, are the best in each use case.

There are tons of ideas, and we can’t cover them all in the next few minutes, but we aim to spark your imagination and get your creative juices flowing.

So, let’s start.

Add personalization to your range

People love personalized products.

Accenture released a study in 2018 and discovered that 91% of consumers are more likely to purchase personalized products. And Deloitte says that people are willing to pay a premium!

We think all this evidence points to one thing – add personalized products to your product range! 

But it’s not that simple…or is it! Adding stickers to your product or product’s packaging with a customer’s name can be enough.

For example, try adding a clear sticker with the customer’s name printed. Clear stickers show the original packaging and make the sticker blend in with the rest of the design. You can use variable data printing to get lots of different names printed at one time, which keeps the costs down.

Give premium stickers to influencers

Giving gifts to people can trigger strong reactions. So why not try giving an influencer who shares your target audience some sample products along with a custom sticker and some other merch. Hopefully, they’ll share a thank you to their following, promoting your brand at the same time.

We find going bling with a premium, rainbow effect holographic sticker can work amazingly well – see a great example in the image above.

Try some guerilla marketing

Guerilla marketing is a tactic where you use novel communication to promote your brand.

There are hundreds of different ideas for marketing your business using stickers & guerilla marketing. The best place to start is Google, as it would be impossible to cover them all here.

Add scarcity to your products

Scarcity is a massive driver of sales. Companies, such as Supreme, are the masters of building scarcity into their products & brand.

Creating scarcity isn’t as hard as you may think, but getting it to work as well as Supreme do is challenging but not impossible!

Why not try adding a sticker to your packaging with the text 1 of 100 units written on it. It’ll show your customer they can join an exclusive club when buying the product. It’ll also help to drive demand as the product is perceived to be scarce. 

To conclude

Thank you for reading. We hope you have enjoyed these ideas and that they nudge you to find other ways of marketing your business using custom stickers. 

There are many options to choose from, so try a few to see what works for you. One of the consistently most popular options is die cut stickers. They are custom-shaped around your design and can create some beautiful effects!

If you have any questions, please comment below, and we’d be happy to help!

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