Rebranding Basics: 5 Steps for Redirecting the Focus of Your Blog

Rebranding is a marketing strategy for changing the visual elements of your blog like the name, design, logo and color. Your branding is how you present your blog to the readers, which allows them to determine your personality, values and the nature of your content. With a rebrand, you can create a new identity for your page. Here are five useful tips to consider as you begin your brand transition.

1. Clarify Your Reasons for Rebranding

When companies evolve, so does their branding. As a blogger, you may find you’ve outgrown your old material and you have a new passion to explore. Perhaps your current logo no longer represents you, or it doesn’t do enough to differentiate your content from others on the internet. When your vision changes, the visuals must also change so your readers understand the shift.

2. Rename Your Blog To Fit Your Brand

Your blog name should encompass your vision as well as your values. It should be narrowly focused but memorable. When renaming your blog, consider the following questions.

  • What is your mission for your content?
  • What makes your blog special?
  • What is the voice, tone and personality you wish to convey?

Most importantly, you should be proud of the name you choose. If you have trouble brainstorming a unique name, start with an online blog name generator like Namify.

3. Communicate With Your Readers About Your Rebrand

You want to change directions with your blog, but ideally, you want to take your readers along on the new ride. Loyal fans of your content deserve to be informed of your transition so they can decide to follow your new journey or move on. Chances are, they’ll be intrigued to see where your creativity takes you next and become your first devotees post-rebrand. Take some time beforehand to let your readers know about upcoming changes.

4. Set Up Your New Blog

When you build your new blog site with a new URL as part of your full rebrand, you won’t have to remove your old blog first, which means you can focus on the details. One of those details is the domain itself. If your website link is even slightly different from your blog name, there could be confusion about your brand. Try to create a URL that is memorable and specific; BlogName.com. When it’s ready for unveiling, just redirect your old site to your new one.

5. Get the Word Out 

 Once you’ve completed your rebrand, let people know where you went. Reveal your new look on all your social media platforms and link to your blog page. Don’t feel guilty about over-posting; you have big news to share! Your previous followers will be able to find you again and you’ll gain readers interested in checking out your new, shiny innovative space. This also the time to update any links to your old blog on other sites, like registries or directories. Once you’re established, get ready for some exciting engagement.

Rebranding your blog takes a lot of work, but the opportunity to be authentic in your online venture is worth it.

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