As a business owner, one of the hardest decisions to make can be whether or not to rebrand. Should you stick with your tried-and-tested brand strategy, or is it time to try something new?
While it’s a tough call, rebranding can help your business gain media attention, attract a new client base, and increase sales. However, you need to learn how to rebrand first, making sure you’re doing everything correctly.
Ready to learn more? If so, keep reading to find our top tips for rebranding your company or organization.
Work Out Why You’re Rebranding
Your first step is to work out exactly why your company needs to rebrand. Why now?
This could be due to a range of reasons, such as a new CEO wanting change, a merger or acquisition, or to improve a poor reputation. Just be sure that you’re clear on what you need to do, and why—otherwise, your customers are likely to be confused about why things have changed.
Brainstorm Innovative Ideas
Next, spend some time working out how you want your new rebrand to look. When thinking about how to rebrand yourself, consider your target demographic, what’s new or different about your company, and how much you can afford to spend on the rebranding process.
Often, it can help to hire a rebranding expert or change consultant, providing guidance throughout the process.
Develop a New Brand Identity
A major part of the rebranding process is developing a new brand identity. Who are you, as a company, and what do you look like?
Think about factors like brand colors, style, messaging, and marketing. You’ll want consistency across all parts of your business.
Update Your Website and Collateral
Next, you’ll need to update all of your company’s materials, including your marketing and collateral. It needs to be instantly clear to customers that your company has changed for the better, with a brand new look and feel.
Your rebranding needs must take your website and social media into account as well, ensuring they represent your new style.
Be Prepared for Criticism
Once you’ve launched your new brand, it’s sure to attract lots of positive attention. However, be prepared for the fact that some customers might not be happy with your new look, preferring the older way.
Although this is tough, keep in mind that even if you lose a few customers in the rebrand, you’ll gain many more new customers, making it worth the effort.
Learn How to Rebrand Successfully With These Tips
Now that you know more about how to rebrand, use these tips to develop a strategy for your rebranding process. It’s a massive task that can make or break your business, so take your time and give it plenty of thought, consulting with your employees, customers, and other stakeholders.
The result will be an amazing new, stylish brand that’s sure to attract just the right kind of customer.
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