Beginners guide to selling photo prints

People think that prints are dead. However, there are various landscape photographers selling prints and making money each day. If you are focused on your landscape photography profession, you will have to try your hands at different ideas. There is no better way of measuring your success than to see people appreciating your photos and displaying them on their walls. Selling photo prints is not only exciting but rewarding at the same time. It is a promising means for diversifying your revenues while setting up a photography business. If you are thinking about providing prints as an artist, do not waste any time and look into experts’ advice. The guide has it all, from the location to developing photographs and the best way of sourcing them.

Reasons why you will have to take photography prints seriously

While digital photographs have their benefit, you cannot leave out physical artwork that helps print media gain revenues in the present scenario. Hence, selling prints has become a viable means to earn revenues in landscape photography. Apart from making extra money, when you delve deep into selling pictures, you get a chance to develop yourself in the public domain. People get to know who you are and why you are famous. They will recognize your artwork, and that will add to your reputation in the public domain. Wouldn’t you like people talking about your photographs among their friends and family members? The satisfaction you will draw from this is unparalleled. Word of mouth has become a promising marketing strategy in different industries. If you get a chance, do not lose it.

Areas to contemplate while selling prints

Before you initiate your business of selling prints, it is important to consider a few areas. These are important decisions that will have a vast impact on your business and your reputation.

Limited or open edition

One of the first areas you will have to anticipate is whether you want to go for a limited or open edition. Unlike other artwork, you would not find the notion of originality in this industry. It is because you will find original files replicated in this industry. Hence, when you are thinking of how to sell photo prints, you will have to decide whether you want to go for the limited edition or the open edition. Open edition print is that which gets produced in an unlimited fashion. Hence, there is no limit to the number of copies that you might circulate.

On the contrary, limited-edition print is that which comes with an exclusive print option. You may go for fifty to a hundred image copies, Labelling, and hand-signing each one. It generates interest among the collectors, especially if you are a reputable and well-known entrepreneur. The limited-edition helps in driving sales because people realize that there are few copies of the print. When you place a caption on the number of images, it helps in drawing sales.

How will you price your prints? 

The next chief domain where you will have to invest your effort is the calculation of prices. Irrespective of whether you go for open or limited edition, costs play a central role. Remember that limited edition always attracts higher prices in comparison to open edition. Moreover, the material you are selecting for printing also influences the cost. It is significant to mark the work to get more profit. You must be well aware of the taste of your clients and the demand of the market. Be selective while choosing the print that you display before your clients. You can also seek feedback that will help you in making improvements in your print. When you know what your clients want, it is easier for you to make modifications to the images and cater to their requirements.

Apart from this, you will have to take care of outsourcing and the quality of material that you are using. If you want your revenues to go high, you will have to pay attention to every aspect from the print manufacturer to the final product. Look for multiple ways of distributing the print because it is the most effective means of advertising. You can outsource your prints because it will amplify your chances of grabbing attention.

Wrapping things up

Lastly, you will have to decide where you want to sell the image. If you wish to print on demand or display them on the website, you will initially have to take this decision. Remember that how you communicate your product before the world says a lot about your sense of professionalism and efficiency. These days’ people are interested in social media platforms for handling the prints and shipping them. Hence, it is worthwhile if you invest your time in these channels. You can grow faster without hassles. 

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Last modified: November 14, 2021

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