6 Benefits of PPC Marketing

Pay-Per-Click advertising has been around for some time and it is one of the most important marketing strategies for most modern businesses. People spend thousands of dollars to set up good paid ad campaigns and can recover their investment quickly. However, if you want good results from a PPC campaign, you need to make sure you hire a good PPC agency in Kolkata. An experienced professional will help you reach the right audience and generate more conversions. High-quality PPC services offer several advantages and some of them are mentioned here:

1. Immediate Traffic 

PPC is one of the few digital marketing strategies that deliver quick results. Businesses usually start receiving traffic from the moment their ad is live and visible on search engine result pages or SERPs. SEO can take anywhere between 6 to 12 months to show concrete results. A strong PPC campaign can help bridge the gap and ensure you receive traffic even if your website isn’t organically present on the first page of the search. 

2. Ads on the Top of the SERP 

Ads are one of Google and Bing’s biggest revenue sources, which is why they occupy prime real estate on the SERPs. Ads are often the first things you see when you hit enter on the search bar. While people do scroll down to see organic results, they do notice the brands mentioned in the ads. 

That is one of the reasons why PPC and SEO are considered a powerful combination of strategies. A good PPC agency in Kolkata will make sure the campaign reaches the right audience by targeting the right keywords. They will conduct comprehensive keyword research to ensure everything is right. 

3. High Chances of Conversion 

The top 25% of advertisers on the Google Ads platform have a conversion rate of around 11.45%. The average conversion rate is around 2-3% and a good PPC agency in Kolkata can aim for 10%. A well-planned PPC campaign has the potential for generating a lot of leads. Research suggests that around 63% of the search users willingly click on ads if they’re interested in the product. 

The conversion rates will increase if your marketer chooses keywords carefully and targets converting traffic instead of research traffic. 

4. Delivers High ROI 

According to Google, businesses are likely to earn $2 for every dollar spent on paid ads. A well-planned campaign has the potential to deliver great results, especially if it is refined regularly. Make sure your PPC agency in Kolkata provides regular reports and carries out an in-depth analysis of your active campaigns. 

This can help maintain consistently high returns on investment. An experienced PPC expert will study all of the analytics data to see whether the active campaigns are performing well. If one or two campaigns aren’t delivering the expected results, the expert will either optimize the campaign or remove it. That’s the best way to get consistent results from your PPC campaign. 

5. Great Source of Data 

PPC campaigns are an excellent source of raw data. You can which keywords are most effective, where your converting customers come from, which platform is most popular, and when your customers are most active. These are just some of the many important details you can get from analytic reports. 

This data can be used to optimize your other marketing campaigns. For example, if you know which keywords generate the most leads, you can incorporate them into your SEO campaign. 

6. More Predictable than SEO 

SEO is a highly effective marketing strategy but it isn’t as predictable as PPC. Search engine optimization is an ever-evolving field and the results can change every time the search engine upgrades its algorithm. Social media platforms are also similarly unpredictable and it is difficult to determine when your ad campaign will be rendered ineffective. 

PPC doesn’t depend on algorithm changes and search engines don’t change their ad platform guidelines as often. That means all of your active campaigns will be effective for a long time as long as you take care of them. 

If you want to get the best results from paid ad campaigns, hire a reliable PPC agency in Kolkata. Take time to do your research and look at the available options carefully. Find agencies with four to five-star ratings and several positive reviews. It is also advisable to get quotes from multiple agencies so you can compare the pricing and pick the best deal. 

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