If you walked into a shop with bare shelves, paint peeling off the walls, and a grumpy cashier, would you go back? Probably not.
If your website doesn’t have engaging, interesting content, prospective customers won’t hang around for long.
Good web copy is about more than sentence construction and grammar. It serves as a welcome mat, introducing customers to your brand.
A few simple sentences carry a lot of weight, so how do you make sure you create quality content that keeps customers coming back for more? We’ve put together a list of simple tips and tricks for creating winning web copy.
1. Know Your Audience
You can’t write impactful, effective web copy without first understanding who your audience is.
Try to create an imaginary persona that encapsulates what type of person your primary audience is.
Write down this person’s age, job title, and gender. Now think about how this person speaks, what words do they use? This will give you a good idea of what tone to use in your article.
Next, think about why this person needs your product or service. What benefit will it give them, or what problem will it solve? This will help you understand which emotions to play on.
By taking the time to learn about your audience, you can create web copy that speaks to their hearts. If your audience feels understood, they are far more likely to subscribe to what you’re offering.
2. Keep It Simple
The average attention span of a human has decreased to a mere 8 seconds. Yes, just 8 seconds. That’s less than a goldfish!
This means you have to capture the interest of your customer as fast as you can before–SQUIRREL!
To hold a reader’s attention, you need to make your content easy to digest. Keep your sentences short, around 10 words long. Paragraphs should be no longer than 3-4 sentences.
Your content should focus on one main idea, introduced by a compelling headline. Avoid jargon and buzz words. Cut down on adjectives and adverbs, they just add fluff.
3. Keyword Research
Google uses the keywords in your article to determine your webpage’s rank in their search results. The higher you rank, the more visitors will visit your page.
Use keywording tools to research the most in-demand keywords. Based on your research, pick 1 or 2 main keywords to insert into your web copy.
Be careful not to overuse your keywords. Google may misinterpret this as spam and shadowban your content.
Save yourself the stress of researching keywords by hiring an SEO company. A professional SEO company will ensure that your webpage ranks high on Google, increasing traffic to your site!
4. Allow Time for Editing
The first draft of your copy is never going to be perfect. It’s important to go back over your work and cut down on unnecessary information.
When looking over the content you’ve just written, your brain often predicts what is coming next, glossing over mistakes. One of the best writing tricks is to paste your content into a new document and change the font style and size. This tricks your brain into thinking it is reading new content.
If possible, don’t edit your copy the same day you write the first draft. Get a good night’s sleep and come back to it with fresh eyes.
When editing, read your content out loud. This helps to identify tone and highlights clunky content.
5. Include a Call to Action
Your copywriting has served no purpose if it doesn’t inspire the customer to do something.
Well written web copy hypes the customer up and piques their interest in your product. A call to action funnels this energy into a response from the customer.
Don’t be afraid to tell them what you want them to do. Many clients depend on a call to action to guide them to the next step in your sales process. Do you want them to contact you, browse through your products, or sign up for a newsletter?
Now You Know How to Create Web Copy That Sells
Whether you’re new to the game or have been writing for years, these writing tips are sure to improve your web copy.
With this knowledge, you’ll be able to create content that keeps customers engaged and hungry for more.
Browse through the rest of our blog for more interesting articles!
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