Are you wondering how to build an email list of highly engaged buyers? It’s a great goal, one every business owner should have.
Email marketing is so effective, you can expect an ROI of $42 for every $1 you spend. This is a shocking statistic, one that shows exactly how essential building an email list really is.
However, for many business owners, creating an email list can seem like an impossible task. You can put a lot of time and effort into building your list, only to feel disappointed and intimidated when you don’t see the results you were expecting.
Fortunately, you can build an email list and experience all of the benefits. By following a few tips and using a few best practices, you can quickly find yourself with a list of engaged followers.
If you are wondering how to effectively build an email list, this short and simple guide is for you.
1. Choose the Right Software
One of the first steps for email list building is to choose the right software and programs. There are all kinds of providers you can use, each with its pros and cons. Make sure to comparison shop and choose the best provider for your business.
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2. Promote Your Email List Everywhere
One of the best tips for building an email list is to promote your list everywhere. Add your signup link to all of your social media pages, your website, your signatures, and more. This is a great way to get more signups without much effort.
3. Create a Lead Magnet
A helpful email marketing tip is to create an irresistible lead magnet. This is something that will solve a pressing need your audience has, and deliver real value. Look at your faq’s and think of what can help your audience on a broad level.
4. Offer Content Upgrades
If you want to boost your email marketing signups, consider offering content upgrades. For example, if you are blogging about the power of journaling, offer a content upgrade of journaling pages or prompts. Require an email signup for your upgrade and you will see your email list grow.
5. Use Strategic Website Design
Did you know your website design can impact your email signups? It’s true, placing your link above the fold will generally result in a larger email list. This is because most viewers will read the information they see first but generally won’t scroll down the entire page.
Make sure you are placing your link above the fold on all your website pages.
These Are the Best Tips for Building an Email List
By using these tips for building an email list, you can start seeing positive results for your efforts.
Start by choosing the right software and programs. You should also promote your list everywhere, create an irresistible lead magnet, and offer content upgrades. Make sure your web design supports your goal and you are nurturing your list so they don’t unsubscribe.
Follow these tips and you’ll be well on your way to building a money-generating email list.
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