Investing in Google ads is one of the best decisions that businesses can make. So much so that your brand awareness can increase by 80% when you use Google ads. With so many people visiting Google, it makes sense that this is one of the best ways to attract an audience.
However, you’ll need to know how to optimize your Google ads campaign to ensure you generate more revenue and convert your visitors. In addition, a poorly executed Google ads campaign can end up costing you more money than what you’re earning.
Here are 4 Google ad tips to ensure you succeed.
1. Remember OKR’s
Setting goals is a crucial part of every marketing strategy. However, you should utilize OKR’s with Google ads. OKR is an acronym that stands for Objectives and Key Results.
Well-established OKR’s can keep your plan going in the direction you want it to. They can also help engage your team and can better align their roles with your goals. From here, you can better control your campaigns and measure your performance.
2. Optimize Negative Keywords
Negative keywords are one of the most important aspects when advertising on Google. These are the keywords you’re excluding from your campaigns. You can find the keywords that aren’t a good fit for your campaign, ensuring your products and services only show up on relevant search results.
How do you optimize your campaign for negative keywords? Start by adding negative keywords. In addition, continually add new and relevant keywords you want to rank for.
3. Improve Your Landing Page
One of the most crucial Google advertising secrets is to put emphasis on your landing page. Your Google ad efforts don’t end with your keywords. The page the ad leads to should also be fully optimized for conversions. Your ad should align with your landing page, driving more customers through the sales funnel.
There’s another reason why you should have consistency throughout your ad and landing page efforts. You’ll improve conversions and click-through rates, which will end up lowering your CPC.
4. Fill Out All Ad Content
Expanded text ads (ETA) have been one of the most important Google advertising tricks. With ETAs, you can create three headlines, a display URL, and even two descriptions. All of these options offer more ways for you to tell your audience about your products and services.
With that being said, be sure to fill out all ad content fields. When you go to fill out the ad copy, you’ll see these options to fill out:
- Final URL
- Three headlines
- Display path
- Two descriptions
Even though you don’t want to fill out a bunch of fluff, you’ll want to educate the user about your business and how your products and services provide a solution. You’ll perform better in Google search engine results and you’ll convert more visitors.
Use These Google Ad Tips to Convert Website Visitors
Google ads is one of the most crucial aspects of marketing to invest in. Be sure you use these Google ad tips to get the most out of your campaign!
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